3D DOOH Campaigns
Our agency is planning a digital out-of-home campaign for a retail brand. We want to move away from static images and try those forced-perspective 3D video ads on city screens. Has anyone here run 3D DOOH ads before? Do they actually convert better, or is it just standard digital signage with a higher price tag?
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They definitely get more eyes than static loops. Foot traffic stops when something looks like it's popping out of the screen. We looked into 3D DOOH advertising at https://lumenstory.com/services/3d-dooh-advertising/ to see how they structure the view angles for outdoor displays. If your location has great foot traffic, the social media amplification alone from people filming it makes the ROI worth it.